UK youth communications company Dubit has done a country wide survey
on teenage QR Code awareness.

• 72% of 11-18 year olds did not have or were unaware of QR Code scanning apps.
• When shown an image of a QR code only 43% correctly identified that it could be read by a mobile phone while 19% admitted they didn’t know  what it was.
• 33% of those questioned correctly identified the image as a QR code, with 22% believing it was called an RFID tag and 12% labeling it as an infograph.
• Of the 19% of teens that had scanned QR Codes 74% said it was worth doing so.

Paula Cubley, head of marketing at Dubit said: “Although this research highlights a lack of awareness with teens, it goes to show that when the technology is being used it is being done effectively".

Source:
http://www.dubitresearch.com/blog/2011/qr-codes-could-be-a-winner-with-teens-...