Pretty big news from MA.RS! We spent a few months improving MA.RS based on what customers told us. We just released much cheaper and very powerful BASIC plan which now includes:

• 10 campaigns/mobile sites,
• 2 collaborators and
• 10 SMS credits / month

Login to http://ma.rs and upgrade your account for only $19.

We care a lot about what you think about the MA.RS. Please let us know
how you like the changes.

UK youth communications company Dubit has done a country wide survey
on teenage QR Code awareness.

• 72% of 11-18 year olds did not have or were unaware of QR Code scanning apps.
• When shown an image of a QR code only 43% correctly identified that it could be read by a mobile phone while 19% admitted they didn’t know  what it was.
• 33% of those questioned correctly identified the image as a QR code, with 22% believing it was called an RFID tag and 12% labeling it as an infograph.
• Of the 19% of teens that had scanned QR Codes 74% said it was worth doing so.

Paula Cubley, head of marketing at Dubit said: “Although this research highlights a lack of awareness with teens, it goes to show that when the technology is being used it is being done effectively".

Source:
http://www.dubitresearch.com/blog/2011/qr-codes-could-be-a-winner-with-teens-...

Apart from being an excellent tool for creating mobile websites, with MA.RS you can create small, targeted, one-product mobile pages that could be part of your marketing campaign. You can easily create a mobile campaign dedicated to your new product or service in a matter of minutes.

MA.RS can provide your visitors with quick and easy way to communicate with you and get most valuable information for themselves and leave you with always appreciated feedback.

To access content behind QR codes you have to scan it with your phone using camera and a special software. Software is free and available for almost every modern mobile device. Since there is a lot of QR code applications, best way to get reader software is by visiting http://ma.rs/get with your mobile browser. When you visit this page best software will be presented to you.

To download QR code reader software you must have Internet connection set on your phone.

After application is installed you can run it and point camera toward QR code. If software supports automatic detection, information from code will show up on a screen, if not you'll have to take a picture and wait for a few seconds. After successful scanning, depending on a type of data behind the code, application will present you with options. For example, if site address is behind the code, software will either automatically open browser page or give you the option to do that.

To scan smaller QR codes successfully, your phone camera should have good focus function.

This new platform comes with an intuitive drag and drop interface that lets just anybody create both mobile sites and landing pages by positioning the relevant elements where he wants. Then, by using QR codes and SMSes content can be published and instantly distributed to mobile users.

MA.RS - Cross Platform Mobile Marketing

We are very proud to present you MA.RS APP - future of Mobile Marketing.
We want you to be part of that future!

MA.RS is a web app for creating engaging mobile experience without any programing skills, using simple intuitive drag and drop interface. With this tool you can create, manage, publish and analyze mobile campaigns. Every site(campaign) created with ma.rs is cross platform, OS independent.

With QR Codes, created mobile sites can be used as complementary ad space with printed or any other old advertising media (TV, billboards, newspapers)

As of today ma.rs application is publicly available. Please go to http://ma.rs for more information and sign up.

Use this link to go directly to FREE registration page!
http://app.ma.rs/register